In contrast to countries like China, where B2B platforms such as Alibaba offer seamless access to thousands of vendors, or the United States, where sites like FashionGo are widely used by boutique owners, sourcing from Turkey remains a significantly more complex process. It’s surprising that, even in this day and age, one of the world’s leading textile powerhouses valued at $12.9 billion still lacks a user-friendly B2B platform that truly connects global retailers with a HUGE variety of Turkish wholesalers. Imagine the convenience if retailers and startups didn’t have to travel to Istanbul or hire a fashion buyer just to navigate the wholesale districts. Many of the B2B platforms currently available simply repost vendor images pulled from Telegram groups and resell them with a markup completely defeating the purpose of buying directly from the source. Others focus primarily on low-quality suppliers, which is far from ideal if you're aiming to launch a fashion brand known for high standards and premium products. At this point, we can only recommend Fimka, Dosso Dossi, and Istanbul Fashion Centre the only B2B platforms that consistently stock high-quality fashion and founded upon originality. While Turkey hosts numerous trade shows and exhibitions each month, they often suffer from poor promotion and limited international visibility. The reality is, many people are unaware that Turkey even has a wholesale market, let alone how to access it. That gap in visibility and accessibility is exactly what inspired me to launch Nobarriersgrowth.

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How To Source Products Without A Middleman?

Android or I phone | Telegram | WhatsApp | Instagram | Cargo Company |Patience ( lots of it)

Establishing connections with wholesalers does not have to be a complicated process. The primary requirement is to download the Telegram application. If you already utilise WhatsApp, you can easily reach out to the wholesalers via a message, and they will provide you with a direct link to access their Telegram channel. While this may initially seem perplexing, it is important to understand that vendors in Turkiye do not have online websites you can buy directly from.  It is understood that you may be contemplating the fact that it is now 2024, yet Turkey appears to be lagging behind in technological advancements. While it would require several blog posts to elaborate on the various reasons why these suppliers lack online portals, let us redirect our attention to the matter at hand.

Telegram

Most vendors are also cautious about disclosing their new products to unfamiliar individuals. WhatsApp serves as the initial means of communication, allowing you to introduce yourself to the vendor. It is worth noting that many wholesalers also utilise WhatsApp to share their latest designs; however, be prepared for a significant influx of messages on a daily basis.

I understand that you may be questioning the necessity of using WhatsApp as an initial step to connect with the wholesalers on Telegram. It is important to recall that I previously emphasized the value of patience. This situation exemplifies that principle. If you have not traveled to Istanbul to meet the wholesalers in person and obtain their Telegram link, it is likely that you will need to reach out to them via WhatsApp to acquire the link. Alternatively, you have the option to purchase our vendor list, which contains comprehensive information about the wholesalers, including their WhatsApp contact numbers, Instagram handles, and all the details required to commence your sourcing journey.

Instagram

A significant majority, exceeding 90%, of wholesalers in Turkey lack websites, which has led to Instagram becoming the primary platform for vendors to display their latest designs. The showcased products typically include e-commerce photographs featuring models adorned in the new season’s collections. However, to place an order, it remains necessary to contact the vendors via WhatsApp. Additionally, Telegram serves as a platform where one can access information regarding prices and sizes of the items. Vendors do not upload every product to Instagram due to the overwhelming number of items available. Thus, Instagram and Telegram are utilized for product viewing, while WhatsApp is designated for order placement.

Patience… No Response From Vendors

Your going to reach out to some vendors who will give you the silent treatment  or take several hours or even days to respond. This behavior is quite typical, as the majority of Turkish wholesalers are extremely busy.  It is advisable to utilise Telegram instead, as it can streamline communication and reduce the time spent on translating and exchanging inquiries about prices and products. Keep in mind that many of these vendors are managing numerous clients, and your request for a prompt reply does not guarantee immediate attention. Exercise patience; send your message and await a response. There is a possibility that they may not be proficient in English and have passed your inquiry to another team member who can assist with translation and further communication.

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Shipping and Logistics

Many wholesalers will ask for your cargo details in order to facilitate the shipment of your goods. While a minority of wholesalers might suggest certain cargo options, it is important to recognize that they typically lack expertise in shipping matters. I have observed instances where wholesalers have selected inappropriate cargo, leading to significant complications. Fortunately, I have taken the initiative to provide you with a complimentary option known as Fesmina Cargo. Located in Laleli, they offer global shipping services and freight-forwarding. It is important to consider that there are alternative shipping companies that offer significantly lower rates and a variety of options, so do shop around first.

The Process Of Getting Stock From The Wholesalers To Cargo

You will initiate your order with the wholesaler, complete the payment for your goods, and provide them with the necessary information regarding your cargo, enabling them to organise a collection for your inventory. Certain cargo companies employ their own couriers who will collect the goods directly from the wholesalers at no additional cost and deliver them straight to the cargo depot. Conversely, some companies may require the wholesalers to drop off the items instead. While a few wholesalers might impose a nominal fee for this service, it typically does not exceed 100 turkish lira, equivalent to approximately $4. Upon the arrival of the goods at the cargo facility, they will reach out to you to coordinate the shipment and provide all relevant details, including package volume and pricing. It is essential to contact the cargo company in advance to inform them of the wholesalers from whom you intend to purchase. The most unfavorable situation would be to have your stock sent to a cargo company that is unaware of your identity.