By 28, Bella had become a major force in fashion, with over 17 years of experience.
She launched Modestwist, a modest fashion brand that disrupted the market and, within nine months, secured partnerships with major retailers like Zalando, ASOS, and Walmart.
The brand’s rapid rise attracted venture capital interest and features in Forbes and Grazia, along with recognition from Alibaba, Meta, and the Global Islamic Economy Report. Despite this success, Bella pivoted turning down investment and retail deals to launch NBG and SourceToptan, the first AI-powered B2B Turkish marketplace.
In under 18 months, she built a community of 56,000 importers, setting a new standard for Turkish export innovation. Alongside her ventures, Bella has mentored 170+ startups globally, helping founders move from idea to execution with clarity and strategy.