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By 28, Bella had become a major force in fashion, with over 17 years of experience.
She launched Modestwist, a modest fashion brand that disrupted the market and, within nine months, secured partnerships with major retailers like Zalando, ASOS, and Walmart.

The brand’s rapid rise attracted venture capital interest and features in Forbes and Grazia, along with recognition from Alibaba, Meta, and the Global Islamic Economy Report. Despite this success, Bella pivoted turning down investment and retail deals to launch NBG and SourceToptan, the first AI-powered B2B Turkish marketplace.

In under 18 months, she built a community of 56,000 importers, setting a new standard for Turkish export innovation. Alongside her ventures, Bella has mentored 170+ startups globally, helping founders move from idea to execution with clarity and strategy.

5* Trustpilot Reviews From Boutiques & SME's

I’ve been meaning to launch a modest fashion brand for a while, but I really struggled to find reliable information on where to source quality modest clothing. The Chinese suppliers I found on platforms like AliExpress didn’t meet my quality standards. The vendor list from Nobarriersgrowth has been genuinely helpful and connected me with suppliers offering luxury modest dresses that were perfect for my brand. I do wish the wholesale prices were a bit lower, though
Aysha Sharif
Texas
This was a good investment. I'm very glad I found Annabel's NBG from my simple Google search results. I learned a ton from this one-hour consulting session with her and realized that I needed better prep and the right direction to tackle this grand journey of starting my first fashion business. Because of this, I see clearly now where to focus on for the next step, which would have been completely missed hadn't I chosen to take this session. I highly recommend her consultation to anyone who wants to start taking action towards building a business of fashion under their ownership.
Hye Jun Ahn
CALIFORNIA
We had an amazing session with Bella, it simply changed everything we thought we knew about this business. Guys, honestly, if you're planning on starting a fashion related business, no matter where you're planning on sourcing, Türkiye or elsewhere, you're going to love working with her. She's not only EXTREMELY knowledgeable in all things fashion related, but a very pleasant person as well. We're going to continue getting advice from her every step of the way.
Adrian-Valentin Ionescu
United Kingdom
Bella is very knowledgeable and clearly experience in this field, she knew exactly what i needed to do in order to succeed. I am glad i had an opportunity to be in this call. I recommend this session to anyone who is thinking of starting a business. I wish i have met her sooner.
Gerdy Pluviose
LOS ANGELS
I attended a session on business startup led by Annabel John, and it was an incredibly insightful experience. The session covered everything from idea validation to funding options, and I left with a clear understanding of the steps needed to launch a successful business
Lāsma Meiere
ESTONIA
Annabel has been very unselfish in sharing specifics that can accelerate my fashion business, from providing detailed templates and coaching for my business plan, to financial calculators to estimate company profits, to details regarding sourcing vendors for clothing and even the packaging for shipping. She’s extremely well versed in the fashion industry and challenged me to deep dive customer needs to better target my marketing efforts and also provided the “tools” to do that, not just general words.
Joy Boyd
Unites States
Thank you so much for taking the time to speak with me. My only regret is not reaching out to you sooner. Your generosity with your time and knowledge is truly remarkable, you’re a rare gem in this industry.
Julian Franklin
ATLANTA
I’ve been meaning to launch a modest fashion brand for a while, but I really struggled to find reliable information on where to source quality modest clothing. The Chinese suppliers I found on platforms like AliExpress didn’t meet my quality standards. The vendor list from Nobarriersgrowth has been genuinely helpful and connected me with suppliers offering luxury modest dresses that were perfect for my brand. I do wish the wholesale prices were a bit lower, though
Aysha Sharif
Texas
This was a good investment. I'm very glad I found Annabel's NBG from my simple Google search results. I learned a ton from this one-hour consulting session with her and realized that I needed better prep and the right direction to tackle this grand journey of starting my first fashion business. Because of this, I see clearly now where to focus on for the next step, which would have been completely missed hadn't I chosen to take this session. I highly recommend her consultation to anyone who wants to start taking action towards building a business of fashion under their ownership.
Hye Jun Ahn
CALIFORNIA
We had an amazing session with Bella, it simply changed everything we thought we knew about this business. Guys, honestly, if you're planning on starting a fashion related business, no matter where you're planning on sourcing, Türkiye or elsewhere, you're going to love working with her. She's not only EXTREMELY knowledgeable in all things fashion related, but a very pleasant person as well. We're going to continue getting advice from her every step of the way.
Adrian-Valentin Ionescu
United Kingdom
Bella is very knowledgeable and clearly experience in this field, she knew exactly what i needed to do in order to succeed. I am glad i had an opportunity to be in this call. I recommend this session to anyone who is thinking of starting a business. I wish i have met her sooner.
Gerdy Pluviose
LOS ANGELS
I attended a session on business startup led by Annabel John, and it was an incredibly insightful experience. The session covered everything from idea validation to funding options, and I left with a clear understanding of the steps needed to launch a successful business
Lāsma Meiere
ESTONIA
Annabel has been very unselfish in sharing specifics that can accelerate my fashion business, from providing detailed templates and coaching for my business plan, to financial calculators to estimate company profits, to details regarding sourcing vendors for clothing and even the packaging for shipping. She’s extremely well versed in the fashion industry and challenged me to deep dive customer needs to better target my marketing efforts and also provided the “tools” to do that, not just general words.
Joy Boyd
Unites States
Thank you so much for taking the time to speak with me. My only regret is not reaching out to you sooner. Your generosity with your time and knowledge is truly remarkable, you’re a rare gem in this industry.
Julian Franklin
ATLANTA