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By the age of 28, Bella had already become a formidable force in the fashion industry. With over 17 years of experience, she launched Modestwist, a modest fashion brand that quickly disrupted the market that major global retailers like Zalando, ASOS, and Walmart reached out to stock her collections on their marketplaces, within just nine months of launch. The brand’s rapid success drew attention from venture capital firms and earned Bella features in Forbes and Grazia. She has also been recognised by global powerhouses including Alibaba and Meta, and was spotlighted in the Global Islamic Economy Report for her innovation and impact in the modest fashion space. However, Bella had other plans. She pivoted away from modest fashion, turning down investment offers and retailer opportunities to launch SourceToptan, the first-ever AI-powered B2B Turkish marketplace, marking her entry into the world of Turkish exports. In less than 18 months, Bella and her team grew a community of 56,000 importers and established SourceToptan as a blueprint for Turkish export innovation.

Beyond building a globally recognised brand, Bella has mentored over 170+ startups around the world, offering expert one-on-one consultations rooted in deep industry insight, strategic clarity, and real-world experience. From innovating modest fashion to pioneering digital B2B supply chains, Bella bridges creativity, technology, and strategy with unmatched expertise. Whether launching your first fashion label or scaling globally, or new to the world of startups she is the essential link between vision and execution.

5* Trustpilot Reviews From Boutiques & SME's

I’ve been meaning to launch a modest fashion brand for a while, but I really struggled to find reliable information on where to source quality modest clothing. The Chinese suppliers I found on platforms like AliExpress didn’t meet my quality standards. The vendor list from Nobarriersgrowth has been genuinely helpful and connected me with suppliers offering luxury modest dresses that were perfect for my brand. I do wish the wholesale prices were a bit lower, though

Aysha Sharif

Texas

This was a good investment. I'm very glad I found Annabel's NBG from my simple Google search results. I learned a ton from this one-hour consulting session with her and realized that I needed better prep and the right direction to tackle this grand journey of starting my first fashion business. Because of this, I see clearly now where to focus on for the next step, which would have been completely missed hadn't I chosen to take this session. I highly recommend her consultation to anyone who wants to start taking action towards building a business of fashion under their ownership.

Hye Jun Ahn

CALIFORNIA

We had an amazing session with Bella, it simply changed everything we thought we knew about this business. Guys, honestly, if you're planning on starting a fashion related business, no matter where you're planning on sourcing, Türkiye or elsewhere, you're going to love working with her. She's not only EXTREMELY knowledgeable in all things fashion related, but a very pleasant person as well. We're going to continue getting advice from her every step of the way.

Adrian-Valentin Ionescu

United Kingdom

Bella is very knowledgeable and clearly experience in this field, she knew exactly what i needed to do in order to succeed. I am glad i had an opportunity to be in this call. I recommend this session to anyone who is thinking of starting a business. I wish i have met her sooner.

Gerdy Pluviose

LOS ANGELS

I attended a session on business startup led by Annabel John, and it was an incredibly insightful experience. The session covered everything from idea validation to funding options, and I left with a clear understanding of the steps needed to launch a successful business

Lāsma Meiere

ESTONIA

Annabel has been very unselfish in sharing specifics that can accelerate my fashion business, from providing detailed templates and coaching for my business plan, to financial calculators to estimate company profits, to details regarding sourcing vendors for clothing and even the packaging for shipping. She’s extremely well versed in the fashion industry and challenged me to deep dive customer needs to better target my marketing efforts and also provided the “tools” to do that, not just general words.

Joy Boyd

Unites States

Thank you so much for taking the time to speak with me. My only regret is not reaching out to you sooner. Your generosity with your time and knowledge is truly remarkable, you’re a rare gem in this industry.

Julian Franklin

ATLANTA